The purpose of this article is to encourage research on the aspects of consumer behaviour, particularly as found in groups of consumers. For both researchers and practitioners, consumer knowledge is a critical factor in creating competitive success over time. But there is a gap in the knowledge...

This chapter discusses three main objectives: (1) the contribution to the body of literature of consumer behavior and demonstrates that consumer’s groups knowledge (i.e., two-person dyads, families, peer or friendship groups, teams, and other social units) is relevant for study by consumer...

The purpose of this chapter is to contribute to knowledge management theory and to provide a practical approach for managing information technology repositories. This study investigates how knowledge is stored and retrieved in a professional setting and contributes to define a comprehensive...