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Updating the theory of industrial marketing : industrial marketing as a Bayesian process of belief-updating
Pedersen, Carsten Lund; Ritter, Thomas - In: Industrial marketing management : the international … 102 (2022), pp. 403-420
Persistent link: https://www.econbiz.de/10013259110
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A comprehensive mathematical model for sequencing interrelated activities in complex product development projects
Attari-Shendi, Milad; Saidi-Mehrabad, Mohammad; … - In: IEEE transactions on engineering management : EM 69 (2022) 6,1, pp. 2619-2633
Persistent link: https://www.econbiz.de/10013540328
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Bereichscontrolling : funktionsspezifische Anwendungsfelder, Methoden und Instrumente
Schäffer, Utz (ed.); Weber, Jürgen (contributor) - 2005
Persistent link: https://www.econbiz.de/10002896364
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Management von Teams : theoretische Konzepte und empirische Befunde
Högl, Martin (ed.); Gemünden, Hans Georg (contributor) - 2005 - 3., vollst. überarb. und erg. Aufl.
Persistent link: https://www.econbiz.de/10002678245
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Project marketing : beyond competitive bidding
Cova, Bernard; Ghauri, Pervez N.; Salle, Robert S. - 2002
Persistent link: https://www.econbiz.de/10001631357
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Die Einbindung des Absatz- und Produktionsbereichs in Innovationsprozesse
Cratzius, Michael - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013429698
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Solution-focused management
Lueger, Günter (contributor) - 2006
Persistent link: https://www.econbiz.de/10003400462
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Quantifying the relationship between e-advertising capabilities and marketing mix cost savings
Singh, Vikramjit; Jaskirat Singh - In: International journal of applied management science : IJAMS 16 (2024) 1, pp. 44-67
Persistent link: https://www.econbiz.de/10015057111
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Strategiutveckling i produktinnovativa företag : with an English summary
Lindell, Martin - 1989
Persistent link: https://www.econbiz.de/10000130249
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Management des Beziehungswissens in der integrierten Produktentwicklung zwischen Entwicklungsobjekten
Goltz, Michael - 2005
Persistent link: https://www.econbiz.de/10003158351