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Experience marketing : a review and reassessment
Tynan, Caroline
;
McKechnie, Sally
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 501-517
Persistent link: https://www.econbiz.de/10003874147
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Relationship marketing
O'Malley, Lisa
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Tynan, Caroline
- In:
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2003
Persistent link: https://www.econbiz.de/10001725080
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