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Strategisches Reputationsmanagement in Unternehmen der Immobilienbranche
Arens, Jenny - 2009
Persistent link: https://www.econbiz.de/10003836798
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Public relations w kształtowaniu wizerunku instytucji finansowych
Jakubowska, Agata - 2010
Persistent link: https://www.econbiz.de/10008736277
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Public Relations im Kontext der Unternehmenskommunikation
Herger, Nikodemus - In: Handbuch der Public Relations : wissenschaftliche …, (pp. 254-267). 2008
Persistent link: https://www.econbiz.de/10003584721
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Identität und Image
Bergler, Reinhold - In: Handbuch der Public Relations : wissenschaftliche …, (pp. 321-334). 2008
Persistent link: https://www.econbiz.de/10003584742
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Der Einfluss von Kompensationsankündigungen auf die Anbieterreputation in Produktkrisen
Grunwald, Guido - 2008
Persistent link: https://www.econbiz.de/10003673669
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Rhetoric and reputation : some thoughts on corporate dissonance
Bernstein, David - In: Management decision : MD 47 (2009) 4, pp. 603-615
Persistent link: https://www.econbiz.de/10009524548
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Never apologize and never explain
Hirsch, Peter B. - In: Journal of business strategy 35 (2014) 2, pp. 49-52
Persistent link: https://www.econbiz.de/10010385659
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Exploring the drivers of corporate reputation integrated with a corporate responsibility perspective : some reflections in theory and in praxis
Baldarelli, Maria Gabriella; Gigli, Sabrina - In: Journal of management & governance 18 (2014) 2, pp. 589-613
Persistent link: https://www.econbiz.de/10010348777
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Image repair theory in the context of strategic communication
Benoit, William L. - In: The Routledge handbook of strategic communication, (pp. 303-311). 2015
Persistent link: https://www.econbiz.de/10010468318