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Hedonic and utilitarian motivations behind shopping and research behaviors : theory and evidence
Franz, Wan-ju Iris - In: International journal of applied behavioral economics : … 3 (2014) 3, pp. 17-30
Persistent link: https://www.econbiz.de/10010433952
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Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values
Yuan, Chunlin; Zhang, Chenlei; Wang, Shuman - In: Journal of retailing and consumer services 65 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013169569
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Pursuing personal constructs through quality, value, and satisfaction
Babin, Barry J.; James, Kevin W.; Camp, Kerri; Jones, … - In: Journal of retailing and consumer services 51 (2019), pp. 33-41
Persistent link: https://www.econbiz.de/10012114930
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Mobile targeting in industrial marketing : connecting with the right businesses
Feng, Xiangnan; Li, Yiwei; Lin, Xiaolin; Ning, Yijian - In: Industrial marketing management : the international … 86 (2020), pp. 65-76
Persistent link: https://www.econbiz.de/10012212207
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Value-based customers satisfaction and continuance intention for mobile financial services : the roles of utilitarian, hedonic, and personal values
Omigie, N. O. - 2017
"M-PESA" mobile financial service has remained a dominate player in the Kenya financial service market. This study presents a conceptual research model that is grounded in means-end theory. It connects customer value hierarchy to customer attitudes and post-adoption outcomes behavior. It aims to...
Persistent link: https://www.econbiz.de/10011774587
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Gamification of global climate change : an experimental analysis
Nastis, Stefanos A.; Pagoni, Eirini Grammatiki - In: Studies in nonlinear dynamics and econometrics : SNDE ; … 23 (2019) 3, pp. 1-8
Persistent link: https://www.econbiz.de/10012054893
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Efficient incentives in social networks : "gamification" and the coase theorem
Daske, Thomas - 2019
information about agents' social preferences is "gamification": Resolve the agents' allocation problem with an efficient social …
Persistent link: https://www.econbiz.de/10012061117
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Competition matters! : self-efficacy, effort, and performance in crowdsourcing teams
Dissanayake, Indika; Mehta, Nikhil; Palvia, Prashant; … - In: Information & management : the internat. journal of … 56 (2019) 8, pp. 1-12
Persistent link: https://www.econbiz.de/10012129451
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Educational game on cryptocurrency investment : using microeconomic decision-making to understand macroeconomics principles
Zhu, J.; Zhang, Luyao - In: Eastern economic journal : EEJ 49 (2023) 2, pp. 262-272
Persistent link: https://www.econbiz.de/10014253522
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Learning by ruling : use of videogames to simulate public economics management
Sierra, Javier; Rodríguez-Conde, María José - In: The international journal of management education 21 (2023) 2, pp. 1-11
Persistent link: https://www.econbiz.de/10014331258