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Psychologie und Werbung
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Theory
Werbung
13,872
Advertising
9,808
Werbewirkung
3,806
Advertising effects
3,747
Psychologie
3,530
Konsumentenverhalten
3,109
Consumer behaviour
3,102
Online-Marketing
1,801
Internet marketing
1,796
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1,653
Psychology
1,573
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1,017
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859
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843
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749
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745
advertising
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627
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560
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559
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524
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468
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468
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455
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443
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434
Wettbewerb
403
Brand
349
Zielgruppe
348
Werbepsychologie
336
Target group
334
Spieltheorie
332
Wirtschaftspsychologie
329
Game theory
321
Emotion
319
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317
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309
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54
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Kind, Hans Jarle
20
Anderson, Simon P.
15
Schlosser, Rainer
14
Sethi, Suresh
13
Bruhn, Manfred
12
Nilssen, Tore
11
Overgaard, Per Baltzer
11
Wilson, Christopher
11
Zaccour, Georges
11
Esch, Franz-Rudolf
10
Kaiser, Harry M.
10
Peitz, Martin
10
Jullien, Bruno
9
Moraga-González, José Luis
9
Prasad, Ashutosh
9
Dufwenberg, Martin
8
Ghosal, Sayantan
8
Sørgard, Lars
8
Bagwell, Kyle
7
Esteban, Lola
7
Fitzgerald, Doireann
7
Fluet, Claude
7
Galeotti, Andrea
7
Haller, Stefanie
7
Linnemer, Laurent
7
Shelegia, Sandro
7
Beladi, Hamid
6
Bester, Helmut
6
Calvano, Emilio
6
Emons, Winand
6
Erickson, Gary M.
6
Kloss, Ingomar
6
Kroeber-Riel, Werner
6
Ramey, Garey
6
Schweiger, Günter
6
Tremblay, Victor J.
6
Yedid-Levi, Yaniv
6
Battigalli, Pierpaolo
5
Bliemel, Friedhelm
5
Bonatti, Alessandro
5
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National Bureau of Economic Research
10
Russell Sage Foundation
4
Deutschland / Bundeswehr / Universität Hamburg
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Springer Fachmedien Wiesbaden
2
Uni-Taschenbücher GmbH
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Virginia Polytechnic Institute and State University / Department of Economics
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Association of National Advertisers
1
Boston College / Department of Economics
1
California Institute of Technology / Division of the Humanities and Social Sciences
1
Centre for Economic Policy Research
1
Centre for International Economic Studies
1
Consumer Research Institute, inc.
1
European Colloquium on Economic Psychology <3, 1978, Augsburg>
1
European Mathematical Psychology Group
1
Fachhochschule Pforzheim
1
Federal Reserve Bank of St. Louis
1
Federal Trade Commission
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Görres-Gesellschaft zur Pflege der Wissenschaft
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationales Forschungszentrum Kulturwissenschaften
1
Macquarie University / Department of Business
1
Netzwerk Qualitative Gesundheitsforschung <Magdeburg>
1
Nomos Verlagsgesellschaft
1
Philipp Reclam Junior <Stuttgart>
1
Point-of-Purachse Advertising Institute
1
Research Conference on Subjective Probability, Utility, and Decision Making <10, 1985, Helsinki>
1
Università degli studi di Torino / Dipartimento di scienze sociali
1
Universität Augsburg / Lehr- und Forschungsteam Marketing
1
Universität Hohenheim
1
Universität Mannheim / Institut für Volkswirtschaft und Statistik
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Published in...
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International journal of industrial organization
34
European journal of operational research : EJOR
24
The Cambridge handbook of psychology and economic behaviour
20
Economics letters
16
Management science : journal of the Institute for Operations Research and the Management Sciences
14
CESifo working papers
13
American journal of agricultural economics
12
Discussion paper / Center for Economic Research, Tilburg University
12
Information economics and policy : IEP
12
Journal of economics & management strategy : JEMS
12
Working paper / National Bureau of Economic Research, Inc.
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
NBER Working Paper
10
NBER working paper series
10
Discussion paper / Centre for Economic Policy Research
9
SpringerLink / Bücher
9
The journal of industrial economics
9
Working paper
9
Journal of economic theory
8
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
8
Applied economics
7
CESifo Working Paper Series
7
Gabler Edition Wissenschaft
7
Review of industrial organization : RIO
7
The American economic review
7
The review of economic studies
7
Working papers / TSE : WP
7
Europäische Hochschulschriften / 5
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of business research : JBR
6
Journal of economic behavior & organization : JEBO
6
Journal of economic dynamics & control
6
Journal of economic psychology : research in economic psychology and behavioral economics
6
Journal of economics
6
Journal of marketing research : JMR
6
Southern economic journal
6
The Rand journal of economics
6
Working paper series
6
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
5
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ECONIS (ZBW)
1,609
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1
Building up reputation for low-involvement-products : a dynamic model and implications for optimal advertising and quality strategies
Ringbeck, Jürgen
-
1986
Persistent link: https://www.econbiz.de/10000045504
Saved in:
2
Essays on applied production analysis
Ley, Eduardo
-
1991
Persistent link: https://www.econbiz.de/10000858974
Saved in:
3
Expertensystem-Erstellung unter der Berücksichtigung von Erkenntnissen der kognitiven
Psychologie
und verschiedener Knowledge-Engineering-Methoden zur Extraktion von Expertenwissen...
Schmidt, Frank
-
1989
Persistent link: https://www.econbiz.de/10000859922
Saved in:
4
The will to save money : an essay on economic psychology
Wärneryd, Karl Erik
-
1993
Persistent link: https://www.econbiz.de/10000860949
Saved in:
5
Money and mind
Klebanow, Sheila
(
ed.
);
Lowenkopf, Eugene L.
(
contributor
)
-
1991
Persistent link: https://www.econbiz.de/10000834854
Saved in:
6
The philosophy and economics of J. M. Keynes
Gerrard, Bill
(
ed.
)
-
1992
Persistent link: https://www.econbiz.de/10000837167
Saved in:
7
Applied behavioural economics
Maital, Shlomo
(
contributor
)
Persistent link: https://www.econbiz.de/10000748777
Saved in:
8
The sensory order : an inquiry into the foundations of theoret. psychology
Hayek, Friedrich A. von
-
1987
-
Paperback ed.
Persistent link: https://www.econbiz.de/10000805185
Saved in:
9
Mot en kognitiv organisationsteori
Björkegren, Dag
-
1987
Persistent link: https://www.econbiz.de/10000755797
Saved in:
10
Psychanalyse et théorie des choix
Kolm, Serge-Christophe
-
1980
Persistent link: https://www.econbiz.de/10000756424
Saved in:
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