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Die Forschung in Zukunft - die Zukunft in Forschung : [die Beiträge wurden auf dem XXX. Kongress der Deutschen Marktforschung vom 21. - 23. Mai 1995 in Berlin als Vorträge gehalten]
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Measuring and managing brands
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ECONIS (ZBW)
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Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C.
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1988
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New ed., rev
Persistent link: https://www.econbiz.de/10000742559
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Lawlike relationships in marketing
Ehrenberg, Andrew S. C.
- In:
Die Forschung in Zukunft - die Zukunft in Forschung : …
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(pp. 101-111)
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1995
Persistent link: https://www.econbiz.de/10001317798
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Differentiation or salience
Ehrenberg, Andrew S. C.
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Barnard, Neil
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Scriven, John
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2009
Persistent link: https://www.econbiz.de/10003784860
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