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Conjoint measurement : methods and applications
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Kölner Arbeiten zur Wirtschaftspsychologie
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Developing business solutions from conjoint analysis
Simmons, Sid
;
Esser, Mark
- In:
Conjoint measurement : methods and applications
,
(pp. 67-96)
.
1999
Persistent link: https://www.econbiz.de/10001444666
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Werbeerfolgskontrolle auf Basis eines Modells der Werbewirkung
Esser, Mark
-
1995
Persistent link: https://www.econbiz.de/10013419597
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