Developing business solutions from conjoint analysis
Year of publication: |
2000
|
---|---|
Authors: | Simmons, Sid ; Esser, Mark |
Published in: |
Conjoint measurement : methods and applications. - Berlin : Springer, ISBN 3-540-66526-9. - 1999, p. 67-96
|
Subject: | Conjoint-Analyse | Conjoint analysis | Marktforschung | Market research | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Theorie | Theory |
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