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Fördergesellschaft Marketing an der Universität Augsburg
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International journal of industrial organization
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European journal of operational research : EJOR
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Economics letters
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Management science : journal of the Institute for Operations Research and the Management Sciences
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CESifo working papers
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American journal of agricultural economics
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ECONIS (ZBW)
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1
Theoretical approaches for studying effects of media context on advertising perception
Juntunen, Arja
-
1994
Persistent link: https://www.econbiz.de/10000885351
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2
Toward a theory of promotional effects in grocery retailing : sources of variations in effects between product categories and between promotional mixes
Julander, Claes-Robert
;
Persson, Per-Göran
-
1993
Persistent link: https://www.econbiz.de/10000855566
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3
Subjektive Schätzung der Marketing-Mix-Wirkung : theoretische Basis und Implementierung einer anwenderorientierten Software zur modellgestützten Marketing-Planung
Depluet, Eric
-
1991
Persistent link: https://www.econbiz.de/10000868715
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4
Advertising in customer markets
Sibly, Hugh
-
1993
Persistent link: https://www.econbiz.de/10000869124
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5
Strategic advertising and pricing with sequential buyer search
Stahl, Dale O.
-
1991
Persistent link: https://www.econbiz.de/10000827758
Saved in:
6
Dynamic models of advertising competition : open- and closed-loop extensions
Erickson, Gary M.
-
1991
Persistent link: https://www.econbiz.de/10000828686
Saved in:
7
Upstream pricing and advertising signal downstream demand
Albæk, Svend
;
Overgaard, Per Baltzer
-
1992
Persistent link: https://www.econbiz.de/10000829431
Saved in:
8
Upstream pricing and advertising signal downstream demand
Albæk, Svend
;
Overgaard, Per Baltzer
-
1992
Persistent link: https://www.econbiz.de/10000834354
Saved in:
9
Role of advertising in oligopolistic markets : theory and evidence
Metwally, Mokhtar Mohammed
-
1991
Persistent link: https://www.econbiz.de/10000840812
Saved in:
10
Price competition and advertising in oligopoly
Bester, Helmut
;
Petrakēs, Emmanuēl
-
1992
Persistent link: https://www.econbiz.de/10000842124
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