Theoretical approaches for studying effects of media context on advertising perception
Arja Juntunen
| Year of publication: |
1994
|
|---|---|
| Authors: | Juntunen, Arja |
| Publisher: |
Helsinki : Helsingin Kauppakorkeakoulun Kuvalaitos |
| Subject: | Mediensektor | Media industries | Werbewirkung | Advertising effects | Werbung | Advertising | Theorie | Theory |
| Extent: | 33 S |
|---|---|
| Series: | Working papers / W / Helsinki School of Economics and Business Administration. - Helsinki, ISSN 1235-5674, ZDB-ID 2540746-6. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| ISBN: | 951-702-576-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000885351