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Capacity constraints and the inevitability of mediators in adword auctions

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Persistent link: https://www.econbiz.de/10003648861

Issues in on-line advertising and competition policy : a two-sided market perspective

Calvano, Emilio; Jullien, Bruno - 2011

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Wachstumsstrategien im deutschen Werbemarkt : eine inhaltsanalytische Betrachtung des Aufgabenspektrums von Mediaagenturen

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Pay-per-action model for on-line advertising

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Banner advertisement pricing, measurement, and pretesting practices : perspectives from interactive agencies

Shen, Fuyuan - In: Advertising, promotion, and new media, (pp. 201-214). 2015

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Issues in online advertising and competition policy : a two-sided market perspective

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The Online Advertising Industry : Economics, Evolution, and Privacy

Evans, David S. - 2014

Online advertising accounts for almost 9 percent of all advertising in the United States. This share is expected to increase as more media is consumed over the internet and as more advertisers shift spending to online technologies. The expansion of internet-based advertising is transforming the...

Persistent link: https://www.econbiz.de/10014208969