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Szenarien des Convenience-Marktes : wettbewerbsstrategische Positionierung logistischer Mittler am Beispiel von Tank-Shops
Kohleisen, Kerstin - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001566999
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Offline assortment optimization in the presence of an online channel
Dzyabura, Daria; Jagabathula, Srikanth - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2767-2786
Persistent link: https://www.econbiz.de/10011879024
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A Conjoint Model of Quantity Discounts
Iyengar, Raghuram; Jedidi, Kamel - 2012
Quantity discount pricing is a common practice used by business-to-business and business-to-consumer companies. A key characteristic of quantity discount pricing is that the marginal price declines with higher purchase quantities. In this paper, we propose a choice-based conjoint model for...
Persistent link: https://www.econbiz.de/10014040026
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Exclusive channels and revenue sharing in a complementary goods market
Cai, Gangshu; Dai, Yue; Zhou, Sean X. - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 172-187
Persistent link: https://www.econbiz.de/10009511622
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Exclusive Channels and Revenue Sharing in a Complementary Goods Market
Cai, Gangshu (George) - 2012
This paper evaluates the joint impact of exclusive channels and revenue sharing on suppliers and retailers in a hybrid duopoly common retailer and exclusive channel model. The model bridges the gap in the literature on hybrid multichannel supply chains with bilateral complementary products and...
Persistent link: https://www.econbiz.de/10013113969
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Die Wertschöpfungskette des Handels im Zeitalter des Electronic Commerce
Albers, Sönke - In: Marketing : ZFP ; journal of research and management 19 (1997) 2, pp. 69-80
Persistent link: https://www.econbiz.de/10001219639
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Die Wertschöpfungskette des Handels im Zeitalter des Electronic Commerce
Albers, Sönke; Peters, Kay - 1997
In den USA wird ein stark ansteigender Teil der Handelsumsätze im Wege des Electronic Shopping von Konsumenten über das … World Wide Web abgewickelt. Folgt die Entwicklung in Deutschland diesem Trend, so sind nachhaltige Strukturveränderungen für …In the USA the share of retail sales through Electronic Shopping (WWW) is increasing dramatically. If this trend picks …
Persistent link: https://www.econbiz.de/10011744884
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Die Wertschöpfungskette des Handels im Zeitalter des Electronic Commerce
Albers, Sönke; Peters, Kay - 1997
Persistent link: https://www.econbiz.de/10011735656
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Intertemporal movie distribution : versioning when customers can buy both versions
Calzada, Joan; Valletti, Tommaso M. - 2011
Persistent link: https://www.econbiz.de/10008989303
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Intertemporal movie distribution : versioning when customers can buy both versions
Calzada, Joan; Valletti, Tommaso M. - In: Marketing science : the marketing journal of the … 31 (2012) 4, pp. 649-667
Persistent link: https://www.econbiz.de/10009614315