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Unconscious processing of advertising involving emotion, not implicit learning and memory, informs attitude and behaviour
Percy, Larry - In: Advertising and communication : proceedings 4th …, (pp. 68-73). 2005
Persistent link: https://www.econbiz.de/10003353610
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Unconscious processing of advertising and its effects upon attitude and behaviour
Percy, Larry - In: International advertising and communication : current …, (pp. 109-121). 2006
Persistent link: https://www.econbiz.de/10003378108
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Advertising and promotion management
Rossiter, John R.; Percy, Larry - 1987
Persistent link: https://www.econbiz.de/10000782620
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Advertising strategy : a communication theory approach
Percy, Larry; Rossiter, John R. - 1980
Persistent link: https://www.econbiz.de/10000054501
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Emotions and motivations in advertising
Rossiter, John R.; Percy, Larry - 1990
Persistent link: https://www.econbiz.de/10000846738
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Measuring advertising effectiveness : copy testing (pre-testing) ads and tracking (post-testing) the campaign
Percy, Larry; Rossiter, John R. - 1992
Persistent link: https://www.econbiz.de/10000846943