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Innovation, Wettbewerb und Marketing : Entwicklung eines integrierten Ansatzes für das Innovations-Marketing-Management
Kliche, Mario - 1991
Persistent link: https://www.econbiz.de/10000820978
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Robustheit von Produktpositionierungsalgorithmen
Hannig, Rüdiger - 1988
Persistent link: https://www.econbiz.de/10000756625
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Market segmentation and the sources of rents from innovation : personal computers in the late 1980's
Bresnahan, Timothy F.; Stern, Scott; Trajtenberg, Manuel - 1996
Persistent link: https://www.econbiz.de/10000602151
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A diffusion model for new product introduction in existing markets
Naert, Philippe Antoine; Gijsbrechts, Els - 1985 - (Rev. ed. of working paper 85-107)
Persistent link: https://www.econbiz.de/10000688111
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Innovation management and market evolution
Schwartz, Sandra L. - 1986
Persistent link: https://www.econbiz.de/10000692093
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Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore - 1962
Persistent link: https://www.econbiz.de/10000052459
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Innovation, Wettbewerb und Marketing
Kliche, Mario - 1991
Persistent link: https://www.econbiz.de/10000088144
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Market segmentation and the sources of rents from innovation : personal computers in the late 1980s
Bresnahan, Timothy F.; Stern, Scott; Trajtenberg, Manuel - 1996
Persistent link: https://www.econbiz.de/10000958983
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Effective marketing of technical innovation
Czuchry, Andrew J.; Yasin, Mahmoud M. - In: International journal of business innovation and research 1 (2006/07) 4, pp. 448-463
Persistent link: https://www.econbiz.de/10003787584