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Czellar, Sandor
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Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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An exploratory inquiry on the antecedents of prestige judgments
Czellar, Sandor
-
2001
Persistent link: https://www.econbiz.de/10001627278
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Capital de marque : concepts, construits et mesures
Czellar, Sandor
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1997
Persistent link: https://www.econbiz.de/10000984355
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3
Brand extensions : state of the art and research perspectives
Czellar, Sandor
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1998
Persistent link: https://www.econbiz.de/10000987709
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4
How much was your shopping basket? : working memory processes in total basket price estimation
Luna, David
;
Kim, Hyeong Min
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 346-355
Persistent link: https://www.econbiz.de/10003883911
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Un modèle intégrateur du capital-client de la marque : une perspective psycho-cognitive
Czellar, Sandor
;
Denis, Jean-Emile
-
2001
Persistent link: https://www.econbiz.de/10001626129
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