Redondo, Ignacio; Charron, Jean-Philippe - In: Journal of business economics and management 24 (2023) 5, pp. 857-876
With the development of e-commerce and smartphones, consumers can use a variety of shopping modes (i.e., showrooming … evidence of sizable segments of consumers who typically avoid using a great variety of shopping modes. To understand the … contrast in consumers' variety of shopping modes, we propose a theoretical framework and measure the effect of the desired …