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An investigation of the structure of expectancy-value attitude and its implications
Yi, Youjae - In: International journal of research in marketing : IJRM ; … 6 (1989) 2, pp. 71-83
Persistent link: https://www.econbiz.de/10001088008
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Assessing moderator effects, main effects, and simple effects without collinearity problems in moderated regression models
Park, Sang-June; Yi, Youjae - In: Journal of business research : JBR 145 (2022), pp. 905-919
Persistent link: https://www.econbiz.de/10013197962
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Decomposing main effects in moderated regression models
Park, Sang-June; Yi, Youjae - In: Journal of business research : JBR 157 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014229114
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Assessing Moderator Effects, Main Effects, and Simple Effects Without Collinearity Problems in Moderated Regression Models
Park, Sang-June; Yi, Youjae - 2022
It is common to assess moderation effect with moderated regression analysis. If the interaction effect is detected by moderated regression analysis, one may subsequently assess the simple effect of the focal predictor with simple slopes analysis. However, the two traditional analyses may suffer...
Persistent link: https://www.econbiz.de/10014086281