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Beyond Hofstede : culture frameworks for global marketing and management
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Going beyond Hofstede : why we need to and how
Nakata, Cheryl
- In:
Beyond Hofstede : culture frameworks for global …
,
(pp. 3-15)
.
2009
Persistent link: https://www.econbiz.de/10003864752
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Reflexive considerations of culture theories in global marketing
Nakata, Cheryl
- In:
Beyond Hofstede : culture frameworks for global …
,
(pp. 247-277)
.
2009
Persistent link: https://www.econbiz.de/10003864794
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Enhancing new product adoption at the base of the pyramid : a contextualized model
Nakata, Cheryl
;
Weidner, Kelly
- In:
The journal of product innovation management : an …
29
(
2012
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pp. 21-32
Persistent link: https://www.econbiz.de/10009411909
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Beyond Hofstede : culture frameworks for global marketing and management
Nakata, Cheryl
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ed.
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2009
Persistent link: https://www.econbiz.de/10003822867
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