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Prozeßorientiertes Kostenmanagement in Einzelhandelsbetrieben
Rokohl, Claudia - 1997
Persistent link: https://www.econbiz.de/10013277735
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Depression and Shopping Behavior
Meckel, Katherine; Shapiro, Bradley - 2021
Using a large survey panel that connects household shopping behavior with individual health information, this paper documents correlations between self reported depression and the size and composition of shopping baskets. First, we find that roughly 16% of individuals report suffering from...
Persistent link: https://www.econbiz.de/10013210518
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Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek; Zaccour, Georges - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
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Moving from customer lifetime value to customer equity
Drèze, Xavier; Bonfrer, Andre - In: From Little's law to marketing science : essays in …, (pp. 85-125). 2016
Persistent link: https://www.econbiz.de/10011436073
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Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.; Bhagwat, Yashoda; Zhang, Xi Alan - In: Journal of marketing 79 (2015) 4, pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
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Allocation of marketing budgets to maximize customer equity
Koosha, Hamidreza; Albadvi, Amir - In: Operational research : an international journal 20 (2020) 2, pp. 561-583
Persistent link: https://www.econbiz.de/10012214579
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Die B2B-Sales-Matrix : strategische Akquise planen und systematisch umsetzen
Reusche, Uwe; Reichert, Till - 2017
Persistent link: https://www.econbiz.de/10011751166
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Balancing market share growth and customer profitability : budget allocation for customer acquisition and retention
Tsao, Hsiu-yuan; Matthews, Lucy M.; Crittenden, … - In: Organizations and markets in emerging economies 3 (2012) 2, pp. 45-55
Persistent link: https://www.econbiz.de/10009753438
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Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.; Bradlow, Eric T.; Fader, Peter - 2013
Persistent link: https://www.econbiz.de/10010342020
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Moving from customer lifetime value to customer equity
Drèze, Xavier; Bonfrer, Andre - In: Quantitative marketing and economics : QME 7 (2009) 3, pp. 289-320
Persistent link: https://www.econbiz.de/10003913766