Narrow search
Showing 91 - 100 of 13,722
Cover Image
Erfolgsfaktoren von Markentransfers
Zatloukal, Grit - 1999
Persistent link: https://www.econbiz.de/10001468855
Cover Image
Brand strength : building and testing models based on experiential information
Walser, Martin G. - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001876079
Cover Image
An agent-based diffusion model with consumer and brand agents
Schramm, Mary E.; Trainor, Kevin J.; Shanker, Murali; … - In: Decision support systems : DSS ; the international journal 50 (2010/11) 1, pp. 234-242
Persistent link: https://www.econbiz.de/10008746852
Cover Image
Four essays on modeling brand choice and brand loyalty
Silberhorn, Nadja - 2010
Persistent link: https://www.econbiz.de/10008654412
Cover Image
Four essays on modeling brand choice and brand loyalty
Silberhorn, Nadja - 2010
Persistent link: https://www.econbiz.de/10008661952
Cover Image
The interrelationships between brand and channel choice
Neslin, Scott A.; Jerath, Kinshuk; Bodapati, Anand; … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
Cover Image
Store vs. national brands : a product line mix puzzle
Moner Colonques, Rafael (contributor);  … - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003598208
Cover Image
Bestimmung von Optimal- und Gleichgewichtslösungen auf Grundlage empirischer Kaufakt- und Markenwahlmodelle
Mies, Christian G. - 2006
Persistent link: https://www.econbiz.de/10003401269
Cover Image
An Evolutionary Model of Brand Competition
Sengupta, Abhijit - 2009
We study the evolutionary dynamics of brand competition in a market where two firms are competing against each other. A … brand's strategy at each period could be either to innovate on its own or to copy the rival or maintain the same position as …
Persistent link: https://www.econbiz.de/10012764928