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Price dispersion and legacy discounts in the national television advertising market
Hristakeva, Sylvia; Mortimer, Julie Holland - In: Marketing science 42 (2023) 6, pp. 1162-1183
Persistent link: https://www.econbiz.de/10014436780
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The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003732680
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Monoploy provision of tune-ins
Çelik, Levent - 2008
Persistent link: https://www.econbiz.de/10003769992
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Essays on Menger in the neoclassical tradition
Kjar, Scott A. - 2002
Persistent link: https://www.econbiz.de/10003779976
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The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold; Laussel, Didier; Sonnac, Nathalie - 2008
Persistent link: https://www.econbiz.de/10003781373
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A deeper look at the economics of advertiser support for television : the implications of consumption-differentiate viewers and ad addressability
Kim, Eun-mee; Wildman, Steven S. - In: The journal of media economics 19 (2006) 1, pp. 55-79
Persistent link: https://www.econbiz.de/10003283970
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Price discrimination and audience composition in advertising-based broadcasting
Roson, Roberto - In: The journal of media economics 21 (2008) 4, pp. 234-257
Persistent link: https://www.econbiz.de/10003805063
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Getting beer during commercials : adverse effects of Ad-Avoidance
Stuehmeier, Torben; Wenzel, Tobias - 2009
This paper studies the impact of ad-avoidance behavior in media markets. We consider a situation where viewers can avoid advertisement messages. As the media market is a two-sided market, increased ad-avoidance reduces advertisers' value of placing an ad. We contrast two financing regimes,...
Persistent link: https://www.econbiz.de/10003894821
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Die Auswirkungen der Digitalisierung auf den Markt für Fernsehprogramme
Tegge, Svenja (contributor) - 2006
In dieser überarbeiteten Fassung einer im Juni 2006 am staatswissenschaftlichen Seminar der Universität zu Köln eingereichten und von Prof. Dr. Horst M. Schellhaaß betreuten Diplomarbeit untersucht die Autorin, welche Auswirkungen die Digitalisierung auf Fernsehprogramme hat. Dazu erörtert...
Persistent link: https://www.econbiz.de/10003410768