A deeper look at the economics of advertiser support for television : the implications of consumption-differentiate viewers and ad addressability
Year of publication: |
2006
|
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Authors: | Kim, Eun-mee ; Wildman, Steven S. |
Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 19.2006, 1, p. 55-79
|
Subject: | Fernsehwerbung | Television advertising | Werbeplanung | Advertising planning | Theorie | Theory |
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