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Not all price endings are created equal : price points and asymmetric price rigidity
Levy, Daniel C.; Snir, Avichai; Gotler, Alex; Chen, Haipeng - 2019 - Last revision: January 3, 2019
used as a signal for low prices. Price setters respond strategically to the consumer-heuristic by setting 9-ending prices …
Persistent link: https://www.econbiz.de/10011952104
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Not all price endings are created equal : price points and asymmetric price rigidity
Levy, Daniel C.; Snir, Avichai; Gotler, Alex; Chen, Haipeng - 2014 - Rev.: Nov. 5, 2014
surprising asymmetric behavior of 9-ending prices: they are more rigid upward, but not downward, in comparison to non 9-ending … processing. The supermarket data suggest that retail price setters respond strategically to the consumer misperception by setting …
Persistent link: https://www.econbiz.de/10010434674
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Bayesian Designs for Hierarchical Linear Models
Liu, Qing; Dean, Angela; Allenby, Greg M. - 2014
Two Bayesian optimal design criteria for hierarchical linear models are discussed - the psi_beta criterion for the estimation of individual-level parameters beta, and the psi_theta criterion for the estimation of hyper-parameters theta. While the psi_beta criterion involves only the...
Persistent link: https://www.econbiz.de/10014197346
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The Price Does Not Include Additional Taxes, Fees, and Surcharges : A Review of Research on Partitioned Pricing
Greenleaf, Eric - 2015
behavior. Thus, understanding how partitioned prices affect consumers is of increasing interest to consumer researchers, public …
Persistent link: https://www.econbiz.de/10012707342
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Not All Price Endings Are Created Equal : Price Points and Asymmetric Price Rigidity
Levy, Daniel - 2019
used as a signal for low prices. Price setters respond strategically to the consumer-heuristic by setting 9-ending prices …
Persistent link: https://www.econbiz.de/10012895367
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Consumer Dynamic Usage Allocation and Learning under Multi-Part Tariffs
Gopalakrishnan, Arun - 2016
levels of consumer demand. Whether they benefit consumers, however, is far less clear as they pose individuals with a …-phone usage task for which there exists a known optimal dynamic utilization policy. Actual call behavior over time is modeled …
Persistent link: https://www.econbiz.de/10013007931
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The Performance of Competitive and Lottery Incentive Schemes Vis-À-Vis Fixed Fee Incentive Schemes in Improving Conjoint Analysis
Vadali, Srikant - 2017
Paying a fixed amount of money to participants in choice-based conjoint (CBC) studies is the industry standard. Recently, Ding (2007) has shown that a lottery incentive scheme outperformed a fixed fee incentive scheme when predicting out-of-sample choices. We achieve two research goals in the...
Persistent link: https://www.econbiz.de/10012963463
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A Simulated Test Marketing Model for Emerging Markets : Key Principles
Korotkov, Nikolay Y. - 2011
incorporates the most advanced, academically rigorous and practically validated techniques of forecasting buying behavior, such as …
Persistent link: https://www.econbiz.de/10014176686
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The Blissful Ignorance Effect : Pre Versus Post Action Effects on Outcome-Expectancies Arising from Precise and Vague Information
Mishra, Himanshu; Shiv, Baba; Nayakankuppam, Dhananjay - 2010
: prior to an action taken by the consumer (pre-action) and after the action is taken (post-action). Across three experiments …
Persistent link: https://www.econbiz.de/10014216687
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Measuring Consumer Willingness to Pay at the Point of Purchase
Wertenbroch, Klaus; Skiera, Bernd - 2014
Marschak's (BDM, 1964) well-known incentive-compatible procedure for measuring the utility of lotteries to measuring consumer … in responding. This experiment also controls for strategic response behavior …
Persistent link: https://www.econbiz.de/10014124811