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Theory
Consumer behaviour
17
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16
Bayesian inference
13
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12
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12
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12
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10
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clumpiness
4
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Bradlow, Eric T.
9
Fader, Peter
5
Schwartz, Eric M.
2
Adrian, Moshe
1
Bodapati, Anand
1
Deighton, John
1
Dorman, Karin S.
1
Gopalakrishnan, Arun
1
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1
Jerath, Kinshuk
1
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1
Lu, Joy
1
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1
Musalem, Andrés
1
Neslin, Scott A.
1
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of the American Statistical Association : JASA
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ECONIS (ZBW)
10
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1
Inferring spatial phylogenetic variation along nucleotide sequences : a multiple changepoint model
Suchard, Marc A.
;
Weiss, Robert E.
;
Dorman, Karin S.
; …
- In:
Journal of the American Statistical Association : JASA
98
(
2003
)
462
,
pp. 427-437
Persistent link: https://www.econbiz.de/10001785597
Saved in:
2
Count models based on Weibull interarrival times
McShane, Blake
;
Adrian, Moshe
;
Bradlow, Eric T.
;
Fader, …
- In:
Journal of business & economic statistics : JBES ; a …
26
(
2008
)
3
,
pp. 369-378
Persistent link: https://www.econbiz.de/10003754197
Saved in:
3
A bivariate timing model of customer acquisition and retention
Schweidel, David A.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 829-843
Persistent link: https://www.econbiz.de/10003780132
Saved in:
4
Who's got the coupon? : estimating consumer preferences and coupon usage from aggregate information
Musalem, Andrés
;
Bradlow, Eric T.
;
Raju, Jagmohan Singh
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 715-730
Persistent link: https://www.econbiz.de/10003794570
Saved in:
5
Empirically testable sources and implications of clumpiness
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
Saved in:
6
Model selection using database characteristics : developing a classification tree for longitudinal incidence data
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 188-205
Persistent link: https://www.econbiz.de/10010358791
Saved in:
7
Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
-
2013
Persistent link: https://www.econbiz.de/10010342020
Saved in:
8
The interrelationships between brand and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
Saved in:
9
Testing theories of goal progress in online learning
Lu, Joy
;
Bradlow, Eric T.
;
Hutchinson, J. W.
- In:
Journal of marketing research
59
(
2022
)
1
,
pp. 35-60
Persistent link: https://www.econbiz.de/10012801802
Saved in:
10
A cross-cohort changepoint model for customer-base analysis
Gopalakrishnan, Arun
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
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