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Branding and sustainable competitive advantage : building virtual presence
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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Brand engagement and brand loyalty
Goldsmith, Ronald E.
- In:
Branding and sustainable competitive advantage : …
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(pp. 121-135)
.
2012
Persistent link: https://www.econbiz.de/10009707213
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Entrepreneurship and adaption-innovation theory
Goldsmith, Ronald E.
- In:
Technovation : the international journal of …
11
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1991
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6
,
pp. 373-382
Persistent link: https://www.econbiz.de/10001115243
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A general brand allliance model
Goldsmith, Ronald E.
;
Lafferty, Barbara A.
- In:
Psychology of branding
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(pp. 75-96)
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2013
Persistent link: https://www.econbiz.de/10009775619
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