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Quality of an experience good : the interaction of price and advertising as a determining factor
Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Total quality management & business excellence 34 (2023) 7/8, pp. 807-826
Persistent link: https://www.econbiz.de/10014549084
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Detecting free riders in collective brands through a hierarchical choice process
Nicolau, Juan L.; Más Ruiz, Francisco José - In: Journal of travel research : a quarterly publication of … 54 (2015) 3, pp. 288-301
Persistent link: https://www.econbiz.de/10010527090
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Price promotions effects of virtue and vice products
Parreño-Selva, Josefa; Más Ruiz, Francisco José; … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1296-1314
Persistent link: https://www.econbiz.de/10010414774
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Heckit modelling of the two-stage tourist choice process : going on holiday and tourism
Nicolau, Juan L. (contributor);  … - 2004 - [Elektronische Ressource], 1. ed
Persistent link: https://www.econbiz.de/10002390732
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Efectos cuota de mercado e industria sobre los resultados
Parreño, Josefa; Ruiz, Enar; Más Ruiz, Francisco José - In: Revista de economía aplicada : publicación cuatrimestral 8 (2000) 23, pp. 165-188
Persistent link: https://www.econbiz.de/10001524685
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Reacción del consumidor ante el retraso de un servicio
Casado, Ana Belén (contributor);  … - 2001 - [Elektronische Ressource], 1. ed
Persistent link: https://www.econbiz.de/10001587806
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La distribución en la difusión de innovaciones : comparación de patrones entre países europeos
Ruiz, Enar (contributor);  … - 2001 - [Elektronische Ressource], 1. ed
Persistent link: https://www.econbiz.de/10001583740
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Strategic group influence on entry mode choices in foreign markets
Más Ruiz, Francisco José; Ruiz-Conde, Enar; … - In: International business review : the official journal of … 27 (2018) 6, pp. 1259-1269
Persistent link: https://www.econbiz.de/10011931354