//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Editorial-Enticing and Publish...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theory
Consumer behaviour
17
Konsumentenverhalten
16
Bayesian inference
13
Bayes-Statistik
12
Beziehungsmarketing
12
Relationship marketing
12
Theorie
9
Forecasting model
8
Market research
8
Marktforschung
8
Prognoseverfahren
8
USA
7
United States
7
Customer value
6
Kundenwert
6
Conjoint analysis
5
Conjoint-Analyse
5
Data Mining
5
Data mining
5
customer lifetime value
5
Advertising effects
4
Distribution channel
4
Game theory
4
Kundenbindungsprogramm
4
Loyalty program
4
Markov chain
4
Markov-Kette
4
RFM
4
Retailing
4
Spieltheorie
4
Vertriebsweg
4
Werbewirkung
4
clumpiness
4
Bayesian estimation
3
Customer acquisition
3
Einzelhandel
3
Estimation theory
3
Experiment
3
Food retailing
3
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
8
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Arbeitspapier
1
Conference paper
1
Graue Literatur
1
Konferenzbeitrag
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
9
Author
All
Bradlow, Eric T.
9
Fader, Peter
5
Schwartz, Eric M.
2
Adrian, Moshe
1
Bodapati, Anand
1
Deighton, John
1
Gopalakrishnan, Arun
1
Hutchinson, J. W.
1
Jerath, Kinshuk
1
Kumar, Vineet
1
Lu, Joy
1
McShane, Blake
1
Musalem, Andrés
1
Neslin, Scott A.
1
Raju, Jagmohan Singh
1
Rao, Vithala R.
1
Schweidel, David A.
1
Small, Dylan S.
1
Srinivasan, Kannan
1
Zhang, Yao
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Marketing letters : a journal of research in marketing
1
Ross School of Business working paper series
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Count models based on Weibull interarrival times
McShane, Blake
;
Adrian, Moshe
;
Bradlow, Eric T.
;
Fader, …
- In:
Journal of business & economic statistics : JBES ; a …
26
(
2008
)
3
,
pp. 369-378
Persistent link: https://www.econbiz.de/10003754197
Saved in:
2
A bivariate timing model of customer acquisition and retention
Schweidel, David A.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 829-843
Persistent link: https://www.econbiz.de/10003780132
Saved in:
3
Who's got the coupon? : estimating consumer preferences and coupon usage from aggregate information
Musalem, Andrés
;
Bradlow, Eric T.
;
Raju, Jagmohan Singh
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 715-730
Persistent link: https://www.econbiz.de/10003794570
Saved in:
4
Empirically testable sources and implications of clumpiness
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
Saved in:
5
Model selection using database characteristics : developing a classification tree for longitudinal incidence data
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 188-205
Persistent link: https://www.econbiz.de/10010358791
Saved in:
6
Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
-
2013
Persistent link: https://www.econbiz.de/10010342020
Saved in:
7
The interrelationships between brand and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
Saved in:
8
Testing theories of goal progress in online learning
Lu, Joy
;
Bradlow, Eric T.
;
Hutchinson, J. W.
- In:
Journal of marketing research
59
(
2022
)
1
,
pp. 35-60
Persistent link: https://www.econbiz.de/10012801802
Saved in:
9
A cross-cohort changepoint model for customer-base analysis
Gopalakrishnan, Arun
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->