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Theory
Consumer behaviour
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Wedel, Michel
46
Pieters, Rik
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Kamakura, Wagner A.
10
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6
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6
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6
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4
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4
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2
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2
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2
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2
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1
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1
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1
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1
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1
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8
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5
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5
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5
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5
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3
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2
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2
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1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
OR spectrum : quantitative approaches in management
1
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1
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1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
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ECONIS (ZBW)
58
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1
Eye-movement analysis of search effectiveness
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of the American Statistical Association : JASA
103
(
2008
)
482
,
pp. 452-461
Persistent link: https://www.econbiz.de/10003751735
Saved in:
2
Meaningful mediation analysis : plausible causal inference and informative communication
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 692-716
Persistent link: https://www.econbiz.de/10011755408
Saved in:
3
The covariance matrix of mixture model parameter estimates using the EM algorithm when classes are well separated
Wedel, Michel
-
1997
Persistent link: https://www.econbiz.de/10000973058
Saved in:
4
Concominant variables in mixture models
Wedel, Michel
-
1999
Persistent link: https://www.econbiz.de/10001393874
Saved in:
5
Wasting a window of opportunity : anticipated and experienced regret in intention-behavior consistency
Pieters, Rik
;
Zeelenberg, Marcel
-
1999
Persistent link: https://www.econbiz.de/10000168286
Saved in:
6
Behavioral intentions and the impression and expression of behavior
Pieters, Rik
-
1989
Persistent link: https://www.econbiz.de/10000781616
Saved in:
7
Using means-end structures for benefit segmentation in a service industry
Botschen, Günther
- In:
Advances in services marketing
,
(pp. 155-180)
.
1997
Persistent link: https://www.econbiz.de/10001297065
Saved in:
8
The benefits of behaving badly on occasion : successful regulation by planned hedonic deviations
Vale, Rita Coelho do
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10011478801
Saved in:
9
Visual attention during brand choice : the impact of time pressure and task motivation
Pieters, Rik
;
Warlop, Luk
-
1998
Persistent link: https://www.econbiz.de/10000990869
Saved in:
10
Generalizations in marketing using meta-analysis with multiple measurements
Bijmolt, Tammo H. A.
;
Pieters, Rik
-
1998
Persistent link: https://www.econbiz.de/10000992086
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