The current debate on trade liberalization is accompanied by an increased concern about environmental and food safety issues leading to frictions of different country groups under the World Trade Organization (WTO). This discussion paper aims at shedding more light on some of the issues in the...

When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from the consumer demand it directly meets, as well as the indirect demand it generates...