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Role of advertising in oligopolistic markets : theory and evidence
Metwally, Mokhtar Mohammed - 1991
Persistent link: https://www.econbiz.de/10000840812
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Normative validation of market share functions
Weverbergh, Marcel; Logman, Marc - 1990
Persistent link: https://www.econbiz.de/10000806873
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Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf - 1997
Persistent link: https://www.econbiz.de/10000628118
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On the simple economics of advertising, marketing, and product design
Johnson, Justin P.; Myatt, David P. - In: The American economic review 96 (2006) 3, pp. 756-784
Persistent link: https://www.econbiz.de/10003349278
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Marketing communications strategies
Pilarczyk, Bogna (contributor) - 2008
Persistent link: https://www.econbiz.de/10003677105
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Marketing communications : a European perspective
Pelsmacker, Patrick de; Geuens, Maggie; Van den Bergh, Joeri - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10003386383
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Unternehmens- und Marketingkommunikation : Handbuch für ein integriertes Kommunikationsmanagement
Bruhn, Manfred - 2011 - 2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009229464
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Understanding the memory effects in pulsing advertising
Aravindakshan, Ashwin; Naik, Prasad A. - In: Operations research 63 (2015) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
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Environmental policy when pollutive consumption is sensitive to advertising : norms versus status
Gsottbauer, Elisabeth; Bergh, Jeroen C. J. M. van den - In: Ecological economics : the transdisciplinary journal of … 107 (2014), pp. 39-50
Persistent link: https://www.econbiz.de/10010533364
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Knowledge generation in marketing
Leeflang, Peter; Peluso, Alessandro M. - In: Quantitative marketing and marketing management : …, (pp. 149-170). 2012
Persistent link: https://www.econbiz.de/10009621122