Marketing communications : a European perspective
Patrick De Pelsmacker; Maggie Geuens; Joeri Van den Bergh
| Year of publication: |
2007 ; 3. ed.
|
|---|---|
| Authors: | Pelsmacker, Patrick de ; Geuens, Maggie ; Van den Bergh, Joeri |
| Publisher: |
Harlow : FT/Prentice Hall |
| Subject: | Marketingmanagement | Marketing management | Theorie | Theory | Europa | Europe | Marketing | Werbung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 610 S. zahlr. graph. Darst. 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Previous ed.: 2004 Includes bibliographical references and indexes |
| ISBN: | 0-273-70693-4 ; 978-0-273-70693-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003386383