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Wong, Hartanto; Lesmono, Dharma - In: International journal of production economics 144 (2013) 1, pp. 105-117

Persistent link: https://www.econbiz.de/10009770128

Konzeption eines leistungsbasierten Reputationsverständnisses : Gegenstand, Bildung und Wertpotenziale von Reputation auf Märkten

Fichtner, Tanja - 2006

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Innovative Ansätze und Perspektiven des Marketing-Controlling

Köhler, Richard - In: Innovatives Marketing : Entscheidungsfelder - …, (pp. 433-454). 2005

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Prozess- und Kundenorientierung : Analyse - Konzeption - Umsetzung

Schimanofsky, Werner - 1999

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How do advertised brands benefit from private labels? : an application of rational expectations models

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Full versus partial collusion among brands and private label producers

Hasnas, Irina; Wey, Christian - 2015

We analyze the incentives to collude when brand manufacturers compete with a private label producer of inferior quality. Full collusion is easier to sustain than partial collusion from the brands.perspective when horizontal differentiation is large and vertical differentiation is small. The...