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The Get Ready Mind-Set: How Ge...
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Theory
Consumer behaviour
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Pieters, Rik
13
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5
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4
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1
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1
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1
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1
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1
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Discussion paper / Center for Economic Research, Tilburg University
3
Advances in services marketing
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Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
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1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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1
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1
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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ECONIS (ZBW)
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The role of emotions in goal-directed behaviour
Bagozzi, Richard P.
;
Baumgartner, Hans
;
Pieters, Rik
; …
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 36-58)
.
2005
Persistent link: https://www.econbiz.de/10003932973
Saved in:
2
The biasing effect of common method variance : some clarifications
Baumgartner, Hans
;
Weijters, Bert
;
Pieters, Rik
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012434103
Saved in:
3
Meaningful mediation analysis : plausible causal inference and informative communication
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 692-716
Persistent link: https://www.econbiz.de/10011755408
Saved in:
4
Assessing measurement invariance through multi-sample structural equation modeling
Steenkamp, Jan-Benedict E. M.
- In:
Die Kausalanalyse : ein Instrument der empirischen …
,
(pp. 399-426)
.
1998
Persistent link: https://www.econbiz.de/10001299875
Saved in:
5
Die Kausalanalyse als Instrument der Marketingforschung : eine Bestandsaufnahme
Homburg, Christian
- In:
Journal of business economics : JBE
65
(
1995
)
10
,
pp. 1091-1108
Persistent link: https://www.econbiz.de/10001187177
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6
The Asymmetric Effects of Positive or Negative Experiences with an Extension on Low- vs. High-Equity Parent Brands : A Microtheoretical Notion
Gunasti, Kunter
-
2016
We investigate the effects of actual product experiences with typical brand extensions on attitudes toward low- vs. high-equity brands. By using a three-wave longitudinal design, we assess both the immediate and delayed intra-individual influence of an experience with an extension on evaluations...
Persistent link: https://www.econbiz.de/10012979320
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7
Behavioral intentions and the impression and expression of behavior
Pieters, Rik
-
1989
Persistent link: https://www.econbiz.de/10000781616
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8
Wasting a window of opportunity : anticipated and experienced regret in intention-behavior consistency
Pieters, Rik
;
Zeelenberg, Marcel
-
1999
Persistent link: https://www.econbiz.de/10000168286
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9
The benefits of behaving badly on occasion : successful regulation by planned hedonic deviations
Vale, Rita Coelho do
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10011478801
Saved in:
10
Eye-movement analysis of search effectiveness
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of the American Statistical Association : JASA
103
(
2008
)
482
,
pp. 452-461
Persistent link: https://www.econbiz.de/10003751735
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