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Impact of sponsorship on consumer brand perception : state of research and a case study in the wealth management industry
Mira, Lukas (contributor) - 2008
Persistent link: https://www.econbiz.de/10003788548
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Unternehmensreputation : Konzeptualisierung und Konsequenzen
Walsh, Gianfranco - In: Jahrbuch der Absatz- und Verbrauchsforschung 51 (2005) 4, pp. 393-418
Persistent link: https://www.econbiz.de/10003278650
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Unternehmensmarkenstrategie : markenstrategischer Gestaltungsraum bei der Führung von Unternehmensmarken
Schmid, Markus - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003688731
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The company reputation
Jesenko, Manca; Jesenko, Jože - In: Organisation and management : selected topics, (pp. 239-263). 2003
Persistent link: https://www.econbiz.de/10001727576
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Messung von Preisimages im Handel
Zielke, Stephan - 2004
Persistent link: https://www.econbiz.de/10002463942
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Calculating outperformance in dollars : introducing the excess value method
Turetsky, Avi; Pyrz, Matthew; Griffiths, Barry; Lujan, … - In: The journal of portfolio management : JPM 47 (2021) 6, pp. 194-215
Persistent link: https://www.econbiz.de/10012517352
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Forecasting long-horizon volatility for strategic asset allocation
Cardinale, Mirko; Naik, Narayan Y.; Sharma, Varun - In: The journal of portfolio management : JPM 47 (2021) 4, pp. 83-98
Persistent link: https://www.econbiz.de/10012486044
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Measuring investment skill in multi-asset strategies : an empirical study of the information coefficient as weighted rank correlation
Xia, Steve Q.; Simonian, Joseph - In: The journal of portfolio management : JPM 47 (2021) 4, pp. 135-144
Persistent link: https://www.econbiz.de/10012486055
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Measurement across the sciences : developing a shared concept system for measurement
Mari, Luca; Wilson, Mark; Maul, Andrew - 2023 - Second edition
This open access book proposes a conceptual framework for understanding measurement across a broad range of scientific … and controversies within measurement in light of the framework, including operationalism, definitional uncertainty, and … the relations between measurement and computation, and describes how the framework, operating as a shared concept system …
Persistent link: https://www.econbiz.de/10014380170