Unternehmensmarkenstrategie : markenstrategischer Gestaltungsraum bei der Führung von Unternehmensmarken
Markus Schmid
| Year of publication: |
2008 ; 1. Aufl.
|
|---|---|
| Authors: | Schmid, Markus |
| Publisher: |
Göttingen : Cuvillier |
| Subject: | Firmenimage | Corporate reputation | Markenführung | Brand management | Markenimage | Brand image | Strategisches Management | Strategic management | Messung | Measurement | Theorie | Theory | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 273 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Hannover, Univ., Diss., 2007 |
| Notes: | Erscheint: 17. April 2008 |
| ISBN: | 978-3-86727-567-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003688731