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The undermining of beliefs in the autonomy and rationality of consumers
O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10003479443
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The Marketing Power of Emotion.
O'Shaughnessy, John - 2002
1. The Scope of Emotion in Marketing2. Generating Emotion: Value Systems, Emotive Stimuli, and Appraisal3. Generating Emotion: Beliefs and Wishes4. Generating Emotion: Emotional Responses5. Predicting, Changing, and Influencing Emotional Responses6. Branding and Emotion7. Emotion in Building...
Persistent link: https://www.econbiz.de/10012687238
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Inquiry and decision
O'Shaughnessy, John - 2014 - [Nachdr. der Ausg.] Allen & Unwin, 1972
Persistent link: https://www.econbiz.de/10010413900
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Explaining buyer behavior : central concepts and philosophy of science issues
O'Shaughnessy, John - 1992
Persistent link: https://www.econbiz.de/10000847238
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Competitive marketing : a strategic approach
O'Shaughnessy, John - 2015 - Third edition.
Persistent link: https://www.econbiz.de/10013183573
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Actions and reactions in the consumption experience : the complementary roles of reasons and emotions in consumer behavior
Holbrook, Morris B. - 1990
Persistent link: https://www.econbiz.de/10001090925