Service-dominant logic: a rejoinder to Lusch and Vargo's reply
Year of publication: |
2011
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Authors: | O'Shaughnessy, John ; O'Shaughnessy, Nicholas Jackson |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 45.2011, 7 (26.7.), p. 1310-1319
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Saved in:
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