Similar Search Results

Albayrak, Sahin; Fricke, Stefan - In: Herausforderungen in der Wirtschaftsinformatik : …, (pp. 245-265). 2006

Persistent link: https://www.econbiz.de/10003228663

Permission marketing and privacy concerns : why do customers (not) grant permissions?

Krafft, Manfred; Arden, Christine M.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 39-54

Persistent link: https://www.econbiz.de/10011743757

Internet presence as a small business capability : the case of mobile optimization

Voelker, Troy A.; Steel, Doug; Shervin, Elsa - In: Journal of small business strategy 27 (2017) 2, pp. 90-103

Persistent link: https://www.econbiz.de/10011731313

Erfolgsfaktoren des Mobile Marketing

Haehnel, Kyriaki Carolin - 2009 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003836854

Innovatives Mobile Marketing : kontextabhängige Kundenansprache mit Hilfe mobiler Portale

Figge, Stefan - 2007

Persistent link: https://www.econbiz.de/10003383974

Mobile Advertising : Economics, Evolution and Policy

Evans, David S. - 2016

Consumers have shifted their consumption of online content dramatically from websites that they browse from a personal computer to apps that they use on mobile devices. Marketers have moved with the eyeballs, particularly since people use their smartphones much of the day and carry them wherever...

Persistent link: https://www.econbiz.de/10014034988