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Extension in the subjectifying power of marketing ideology in organizations : a Foucauldian analysis of academic marketing
Fougère, Martin; Skålén, Per - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10009771555
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To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F. - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 1, pp. 6-17
Persistent link: https://www.econbiz.de/10009753957
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Qualitative management accounting research in QRAM: some reflections
Burns, John - In: Qualitative Research in Accounting & Management 11 (2014), pp. 71-81
Purpose – This paper aims to offer a brief personal reflection upon, and celebrates, the 10th anniversary of Qualitative Research in Accounting & Management (QRAM). More specifically, the author highlights the journal's contributions towards advancing qualitative management accounting research...
Persistent link: https://www.econbiz.de/10010814687
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"God, I have so many ashtrays!" : dependences and dependencies in consumer-possession relationships
Masset, Julie; Decrop, Alain - In: Journal of business research : JBR 69 (2016) 1, pp. 94-109
Persistent link: https://www.econbiz.de/10011417112
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Qualitative generalising in accounting research : concepts and strategies
Parker, Lee David; Northcott, Deryl - In: Accounting, auditing & accountability journal 29 (2016) 6, pp. 1100-1131
Persistent link: https://www.econbiz.de/10011585380
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The one who sees more is more right : how theory enhances the "repertoire to interpret" in qualitative case study research
Wrona, Thomas; Gunnesch, Markus - In: Journal of business economics : JBE 86 (2016) 7, pp. 723-749
Persistent link: https://www.econbiz.de/10011667182
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Why environmentally conscious consumers do not purchase green products : a cognitive mapping approach
Barbarossa, Camilla; Pastore, Alberto - In: Qualitative market research : an international journal 18 (2015) 2, pp. 188-209
Persistent link: https://www.econbiz.de/10011308605
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Theorizing in the qualitative study of mergers & acquisitions
Teerikangas, Satu; Colman, Helene Loe - In: Scandinavian journal of management 36 (2020) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10012175295
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The silent diffusion of sticky costs in the HoReCa industry
Irsa, Wolfram - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 130-136
Sticky costs materialize when costs increase more with rising an activity than they decrease with falling of the very same amount of the activity. Over time a silent diffusion of sticky costs can be observed in the HoReCa (HOtel/REstaurant/CAtering) industry. In sticky costs literature the cost...
Persistent link: https://www.econbiz.de/10012227604
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Interpretive structural modelling for attributes of software quality
Anand, Adarsh; Bansal, Gunjan - In: Journal of advances in management research : JAMR 14 (2017) 3, pp. 256-269
Persistent link: https://www.econbiz.de/10011772825