Extension in the subjectifying power of marketing ideology in organizations : a Foucauldian analysis of academic marketing
Year of publication: |
2013
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Authors: | Fougère, Martin ; Skålén, Per |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 33.2013, 1, p. 13-28
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Subject: | customerism | Foucault | globalization | ideology | managerialism | marketing theory | power | subjectification | macormarkeing | Macht | Power | Management | Ideologie | Ideology | USA | United States | Theorie | Theory | Marketingtheorie | Marketing theory |
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