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Researching international markets : philosophical and methodological issues
Kumar, V. - In: The SAGE handbook of international marketing, (pp. 114-162). 2009
Persistent link: https://www.econbiz.de/10003792072
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Forecasting performance of market share models : an assessment, additional insights, and guidelines
Kumar, V. - In: International journal of forecasting 10 (1994) 2, pp. 295-312
Persistent link: https://www.econbiz.de/10001172402
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Integrating theory and practice in marketing
Kumar, V. - In: Journal of marketing 81 (2017) 2, pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
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A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V. - In: Journal of marketing 82 (2018) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
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Marketing research
Aaker, David A.; Day, George S. - 2007 - 9. ed.
Persistent link: https://www.econbiz.de/10003316482
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S.; Leone, Robert P. - 2011 - 10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
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Rational conversions
Kumar, Vikas - 2009
Persistent link: https://www.econbiz.de/10003919072
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Optimal customer relationship management using Bayesian decision theory : an application for customer selection
Venkatesan, Rajkumar; Kumar, V.; Bohling, Timothy - In: Journal of marketing research : JMR 44 (2007) 4, pp. 579-594
Persistent link: https://www.econbiz.de/10003569723
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Measuring and maximizing customer equity: a critical analysis
Kumar, V.; George, Morris - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 157-171
Persistent link: https://www.econbiz.de/10003507852
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Does monotheism cause conflict?
Kumar, Vikas - In: Homo oeconomicus 29 (2012) 1, pp. 95-118
Persistent link: https://www.econbiz.de/10009552247