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Rao, Vithala R.
23
Gavirneni, Srinagesh
22
Dawande, Milind
8
Fang, Xiang
8
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5
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4
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4
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3
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Mu, Yinping
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Conjoint measurement : methods and applications
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Manufacturing & service operations management : M & SOM
3
Production and operations management : an international journal of the Production and Operations Management Society
3
Production and operations management : the flagship research journal of the Production and Operations Management Society
3
International journal of production economics
2
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
2
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2
Annual review of financial economics
1
Conjoint measurement : methods and applications ; with 91 tables
1
Cornell agricultural economics staff paper
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
European journal of operational research : EJOR
1
Foundations and trends in marketing : FTMKT
1
Handbook of marketing decision models
1
IEEE transactions on engineering management : EM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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1
Journal of financial economics
1
Journal of retailing
1
Operations research letters
1
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ECONIS (ZBW)
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Developments in conjoint analysis
Rao, Vithala R.
- In:
Handbook of marketing decision models
,
(pp. 23-53)
.
2008
Persistent link: https://www.econbiz.de/10003755258
Saved in:
2
Bundles of multi-attributed items : modeling perceptions, preferences, and choice
Rao, Vithala R.
- In:
Cross-functional innovation management : perspectives …
,
(pp. 175-190)
.
2004
Persistent link: https://www.econbiz.de/10002504222
Saved in:
3
Applied conjoint analysis
Rao, Vithala R.
-
2014
Persistent link: https://www.econbiz.de/10010216011
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4
Issues in predicting the demand for a new technological product
Brockhoff, Klaus
;
Rao, Vithala R.
-
1991
Persistent link: https://www.econbiz.de/10000815469
Saved in:
5
Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications
,
(pp. 31-46)
.
2007
Persistent link: https://www.econbiz.de/10003544570
Saved in:
6
A market experiment on trade promotion budget and allocation
Gómez, Miguel I.
;
Rao, Vithala R.
;
Hong, Yuan
-
2009
Persistent link: https://www.econbiz.de/10003941808
Saved in:
7
Empirically testable sources and implications of clumpiness
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
Saved in:
8
Pricing strategies in a dynamic duopoly : a differential game model
Chintagunta, Pradeep K.
- In:
Management science : journal of the Institute for …
42
(
1996
)
11
,
pp. 1501-1514
Persistent link: https://www.econbiz.de/10001211728
Saved in:
9
Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications
,
(pp. 47-66)
.
2001
Persistent link: https://www.econbiz.de/10001690252
Saved in:
10
Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications
,
(pp. 47-66)
.
1999
Persistent link: https://www.econbiz.de/10001444664
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