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10
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9
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8
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7
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6
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6
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6
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6
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6
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6
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5
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5
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Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
18
Journal of marketing research : JMR
17
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Lehrbuch
13
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
12
Journal of marketing management : MM
12
SpringerLink / Bücher
11
Expanding disciplinary space : on the potential of critical marketing
10
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
10
Information systems research : ISR
9
International journal of electronic commerce : IJEC
9
Journal of business research : JBR
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Marketing theory
9
Handbook of marketing decision models
8
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
8
Journal of business economics : JBE
8
ERIM report series research in management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of retailing and consumer services
7
Discussion paper / Centre for Economic Policy Research
6
Europäische Hochschulschriften / 5
6
Gabler Edition Wissenschaft
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of industrial organization
6
Journal of the Academy of Marketing Science
6
Marketing : ZFP ; journal of research and management
6
Neue betriebswirtschaftliche Forschung : Nbf
6
Operations research
6
SAGE library in marketing
6
CESifo working papers
5
Cowles Foundation Discussion Paper
5
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5
Electronic commerce research
5
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
5
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
5
Review of marketing research
5
UTB für Wissenschaft / Uni-Taschenbücher
5
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5
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ECONIS (ZBW)
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Von der Kundenintegration 1.0 zur Kundenintegration 2.0 : Implikationen für Praxis und Forschung
Fließ, Sabine
;
Jacob, Frank
;
Fandel, Günter
- In:
Kundenintegration 2.0
,
(pp. 5-20)
.
2011
Persistent link: https://www.econbiz.de/10009303105
Saved in:
2
Social Media im Nachhaltigkeitsmarkenmanagement : ein anwendungsorientierrtes Modell
Mangold, Teresa
-
2012
Persistent link: https://www.econbiz.de/10009735599
Saved in:
3
Electronic marketing : integrating electronic resources into the marketing process
Reedy, Joel
;
Schullo, Shauna
-
2004
-
2nd ed.
Persistent link: https://www.econbiz.de/10001759945
Saved in:
4
Marketing : eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer
-
2022
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012807106
Saved in:
5
Explaining participation behaviour in communities of regional leisure-blogs
Baumgartner, Andreas
-
2010
Persistent link: https://www.econbiz.de/10008810013
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6
Social media : a new way to success?
Mustonen, Piia
-
2009
Persistent link: https://www.econbiz.de/10003925596
Saved in:
7
Persuasive communication : a study of major attitude-behavior theories in a social media context
Teng, Shasha
;
Kok Wei Khong
;
Wei Wei Goh
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10011432398
Saved in:
8
Virtuelle Brand Communities zur Markenprofilierung : der Einsatz virtueller Brand Communities zur Stärkung der Marke-Kunden-Beziehung
Stichnoth, Fabian
-
2008
Persistent link: https://www.econbiz.de/10009665209
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9
Buyers' decisions in online social networks environment
Orzan, Gheorghe
;
Delcea, Camelia
;
Ioanas, Elisabeta
; …
- In:
Journal of Eastern Europe research in business & …
2015
(
2015
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011503084
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10
Customer resources and economic sustainability of online channels
Pavlov, Oleg V.
- In:
Handbook of corporate sustainability : frameworks, …
,
(pp. 161-183)
.
2011
Persistent link: https://www.econbiz.de/10008937338
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