Choice-based conjoint experiments are used when choice alternatives can be described in terms of attributes. The objective is to infer the value that respondents attach to attribute levels. This method involves the design of profiles on the basis of attributes specified at certain levels....

It is a pleasure to review this book … For those already familiar with the subject, the text is well worth adding to their book collection …-Carl M. O'Brien, International Statistical Review, 2012this book is both educational and interesting to read and is suitable for anyone interested in...