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New perspectives in partial least squares and related methods
Abdi, Hervé (contributor); Chin, Wynne W. (contributor);  … - 2013
Persistent link: https://www.econbiz.de/10011748661
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Relational exchange theory and IS outsourcing : developing a scale to measure relationship factors
Goles, Tim; Chin, Wynne W. - In: Information systems outsourcing : enduring themes, …, (pp. 221-250). 2002
Persistent link: https://www.econbiz.de/10001701425
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A fast form approach to measuring technology acceptance and other constructs
Chin, Wynne W.; Johnson, Norman; Schwarz, Andrew - In: Management information systems : mis quarterly 32 (2008) 4, pp. 687-703
Persistent link: https://www.econbiz.de/10003780580
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Marketing research
Peterson, Robert A. - 1988 - 2. ed
Persistent link: https://www.econbiz.de/10000760551
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On the significance of statistically insignificant results in consumer behavior experiments
Peterson, Robert A.; Umesh, U. N. - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 81-91
Persistent link: https://www.econbiz.de/10011865105
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Scientific progress in marketing
Crittenden, Victoria Lynn; Peterson, Robert A. - In: AMS review : official publication of the Academy of … 3 (2013) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10009740055