Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Print advertising: White space
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theory
Consumer behaviour
15
Konsumentenverhalten
15
Advertising
7
Markenartikel
7
Werbung
7
Brand management
6
Markenführung
6
Advertising effects
5
Brand
5
Werbewirkung
5
Print advertising
4
Printwerbung
4
Social Web
3
Social psychology
3
Social web
3
Sozialpsychologie
3
USA
3
United States
3
Brand image
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Social group
2
Soziale Gruppe
2
Theorie
2
Advertising execution
1
American Dream
1
Analysis of variance
1
Beziehungsmarketing
1
Branding
1
Burning money
1
Cause-Related Marketing
1
Cause-related marketing
1
Co-creation
1
Collaborative consumption/production
1
Community
1
Compulsive buying
1
Conjoint analysis
1
Conjoint-Analyse
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
O'Guinn, Thomas C.
2
Bone, Sterling
1
Chaplin, Lan Nguyen
1
Faber, Ronald J.
1
Goldsmith, Kelly
1
Griskevicius, Vladas
1
Hamilton, Rebecca W.
1
Hill, Ronald Paul
1
John, Deborah Roedder
1
Mittal, Chiraag
1
Piff, Paul
1
Roux, Caroline
1
Shah, Anuj
1
Thompson, Debora
1
Zhu, Meng
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
1
Research in consumer behavior
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Expanding the view of consumer socialization : a nonutilitarian mass-mediated perspective
Faber, Ronald J.
-
1988
Persistent link: https://www.econbiz.de/10001074496
Saved in:
2
The effects of scarcity on consumer decision journeys
Hamilton, Rebecca W.
;
Thompson, Debora
;
Bone, Sterling
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 532-550
Persistent link: https://www.econbiz.de/10012107230
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
