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A brand specific investigation of international cost shock threats on price and margin with a manufacturer-wholesaler-retailer model
Dannewald, Till; Hildebrandt, Lutz - 2008
In times of increasing oil prices and a weak dollar, European companies that focus their business on the US market may find themselves in a weak position. While many businesses can hedge this kind of risk by relocating production to the US, or employing financial remedies, these strategies may...
Persistent link: https://www.econbiz.de/10003796133
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Context effects as customer reaction on delisting of brands
Wiebach, Nicole; Hildebrandt, Lutz - 2010
The delisting of brands is frequently used by retailers to strengthen their negotiating position with the manufacturers and suppliers of their product assortment. However, retailers and manufacturers have to consider the risk of potential reactions when customers are faced with a reduced or...
Persistent link: https://www.econbiz.de/10008749823
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The use of marketing indicators to measure and monitor the effects of implementing the concept of user-driven innovation
Krawczyk, Marzena - In: E-Finanse : finansowy kwartalnik internetowy 9 (2013) 4, pp. 53-60
Hippel. Today, a concept of a similar basis is known and developed in Europe under the name of User-Driven Innovation (UDI …The importance of users as a source of information for company innovation activity was raised in the 1980s by von …; NORDEN, 2006). Due to the growing significance of users as a source of information for innovation activities it is important …
Persistent link: https://www.econbiz.de/10010390521
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Deadlines in Product Development
Zhang, Juanjuan - 2015
Deadlines are common in product development and are often felt to be too harsh - many development efforts are still worth continuing at the time of mandated termination. We examine the value of deadlines from the agency-theoretic perspective. We consider a firm that pays an agent to lead product...
Persistent link: https://www.econbiz.de/10013036671
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Modeling Global Spill-Over of New Product Takeoff
van Everdingen, Yvonne M. - 2015
This article examines the global spill-over of foreign product introductions and takeoffs on a focal country's time-to-takeoff, using a novel data set of penetration data for 8 high tech products across 55 countries. It shows how foreign clout, the susceptibility to foreign influences, and...
Persistent link: https://www.econbiz.de/10012749961
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Scoping for Innovation in Agriculture and Technology Transfer - Approaches in Ecological and Marketing Principles
Singh, R. - 2016
sustainable growth of agricultural systems and innovation rather than simply transfer of exogenously developed technologies … planning for innovation in agriculture …
Persistent link: https://www.econbiz.de/10012996679
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Innovation in Marketing Channels : Relationships, Technology, Channel Structure
Musso, Fabio - 2014
Innovation in marketing channels is a theme that has been treated in reference to specific areas of innovation or to … as a whole. This work aims to analyze the theme of innovation in marketing channels with a perspective focused on the … insights can be conducted to capture the extent and effects of the changes that occur, as a result of innovation …
Persistent link: https://www.econbiz.de/10014145889
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Innovation and the Durable Goods Monopolist : The Optimality of Frequent New-Version Releases
Shankar, Ramesh - 2020
When an improvable durable good (such as packaged software) saturates the market, the seller could be tempted to release new versions too frequently, hurting her profit. A novel contractual device, which we term as a Free New Version Rights warranty (Free NVR warranty), can help the seller...
Persistent link: https://www.econbiz.de/10014052060
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The Curse of Innovation : A Theory of Why Innovative New Products Fail in the Marketplace
Gourville, John T. - 2012
is entrenched with their innovation. As a direct result, consumers tend to undervalue and developers tend to overvalue … such an innovation relative to the existing option. This is the "curse of innovation" and it systematically increases the …
Persistent link: https://www.econbiz.de/10014063097
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Contagion and Heterogeneity in New Product Diffusion : An Emperical Test
Van den Bulte, Christophe; Stremersch, S. - 2012
Marketing researchers often assume that innovation diffusion is affected by social contagion. However, there is …
Persistent link: https://www.econbiz.de/10014074273