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Theories and models in events management
Kaiser, Sebastian - In: The business of events management, (pp. 29-41). 2014
Persistent link: https://www.econbiz.de/10010376027
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Towards a reference process model for event management
Thomas, Oliver; Hermes, Bettina; Loos, Peter - In: Business process management workshops : BPM 2007 …, (pp. 443-454). 2008
Persistent link: https://www.econbiz.de/10003729651
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Measuring event risk
Nyberg, Peter; Wilhelmsson, Anders - In: Journal of financial econometrics : official journal of … 7 (2009) 3, pp. 265-287
Persistent link: https://www.econbiz.de/10003884188
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Planning and leveraging event portfolios : towards a holistic theory
Ziakas, Vassilios - In: Journal of hospitality marketing & management 23 (2014) 3/4, pp. 327-356
Persistent link: https://www.econbiz.de/10010396179
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Designing learning events
Simmonds, David - In: International human resource development : learning, …, (pp. 267-296). 2012
Persistent link: https://www.econbiz.de/10010485361
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Events and placemaking
De Brito, Marisa P. (ed.); Richards, Greg (ed.) - 2017
Persistent link: https://www.econbiz.de/10011647957
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The accommodation experiencescape : a comparative assessment of hotels and Airbnb
Mody, Makarand Amrish; Suess, Courtney; Lehto, Xinran Y. - In: International journal of contemporary hospitality management 29 (2017) 9, pp. 2377-2404
Persistent link: https://www.econbiz.de/10011761814
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Interkulturelle Werbung : verhaltenswissenschaftliche Grundlagen für die Standardisierung erlebnisbetonter Werbung
Dmoch, Thomas - 1997 - Als Ms. gedr
Persistent link: https://www.econbiz.de/10000962379
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New Generation Stadtmarketing : empirische Befunde, Trends und Ansätze für die Forschung
Hartmann, Rainer - In: Standortfaktor Tourismus und Wissenschaft : …, (pp. 59-76). 2008
Persistent link: https://www.econbiz.de/10003649680
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Imagewirkungen von Eventmarketing : Entwicklung eines ganzheitlichen Messansatzes
Drengner, Jan - 2008 - 3. , aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003784254