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empirically. The findings show that reputation and perceived security of a bank are the two key factors in trust building. The … consumer trust building by banks. …Tara Ebert investigates what trust building measures in the banking industry should comprise. The author presents new …
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The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners:...
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